May 01st, 2024

Navigating the Fragrance Industry: Adapting to Trends, and Partnering for Success
In the world of fragrances, where scents evoke emotions and memories, the market landscape is ever-evolving, presenting both challenges and opportunities for big brands and startups alike. Understanding the current state of the industry becomes imperative for businesses aiming to capitalize on sales and consumer preferences, almost in real time. Packaging and sampling offers a brand of every size the opportunity to engage with consumers using sight, scent and touch. Finding the right manufacturer to ensure quality of the fragrance, the bottle and all its components, like the proper atomizer  is important.

Big Brands vs. Startups: Adapting to Changing Trends
Big brands have traditionally dominated the fragrance market with extensive marketing budgets and annual star studded campaigns that depend on decades of brand equity built over time. In recent years, startups have disrupted the industry with bespoke niche offerings percolating from small start-ups that have been met with a resounding embrace. 

This shift has forced brands to adapt by embracing the peak trends of sustainability and personalization to appeal to the shifting tastes of consumers as new companies  “...assess each ingredient for its safety, beauty and impact on its environment” like clean fragrance brand Ellis Brooklyn states in their Ethos.

According to Mintel 2024 Trends research, due to economic conditions Perfume trends are evolving as brands build on consumers’ association of fragrances with mood. “It’s not surprising that stress relief, mood or energy boost, and mental clarity can indeed be a deciding purchase factor. Brands need to communicate those beneficial effects through their on-pack messaging, comprehensive online content and storytelling.”

From their recent survey they found “39% of US fragrance users would buy fragrance products they haven’t smelled in person if it was long-lasting. American perfume brands are linking long-lasting claims to value for money and offering their money-conscious customers new ways of extending scent, e.g. by using primers – a niche trend emerging in the scent industry.” Ensuring the quality of your fragrance and all its components is important across the wide ranging supply chain, we manage that entire process for our clients.

With any fragrance, quality testing is paramount to ensure that evaporation for example doesn’t occur before the consumer even receives their products. Most bottles have a two year shelf life and have to endure a great variety of shipping and storage conditions before they even arrive on shelves. This is why we do extensive testing for all our products, for example, we test for pressure in a special cabin that puts the bottles through rigorous conditions they’d experience in shipping to ensure no leakage occurs, and the highest quality products are always delivered.

If you have questions or need help, reach out to us, we’re here to help!